Reading Womens Magazines: An Analysis of Everyday Media Use:. Everyday low prices and free delivery on eligible orders. The book provides both a detailed analysis of a particular media genre and an excellent introduction to the role of media products in the day-to-day lives of individuals. Buy Reading Womens Magazines: An Analysis of Everyday Media Use by Hermes, Joke (ISBN: 9780745612706) from Amazon's Book Store. While based on original ethnographic research, this book also covers a broad spectrum from Woman, Woman's Own and Cosmopolitan to feminist magazines and gossip magazines. Readers are, on occasion, empowered by magazines, which may provide them with the opportunity to imagine 'perfect selves.' Joke Hermes studied political science at the University of Amsterdam, where she also received her doctorate for her PhD about the reading of women magazines. She explores the ways in which individuals use media products in their daily lives, as well as the interpretative repertoires they employ in order to make sense of media texts.ĭrawing on extensive interviews with readers (both women and men), Hermes shows that, for many readers, women's magazines are a genre that helps pass empty time, that are easily put aside when other things need to be done and that sometimes offer stories or information that may strengthen the reader for a while. In this highly innovative study, Joke Hermes examines women's magazines through the eyes of their readers. But what do readers think? Why do they read them, how do they read them and what role do they play in their lives? Almost everyone has an opinion about women's magazines.
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